Pillar Assessment - A Deep Dive into Comprehensive Keyword Research

What is Pillar Assessment?

Pillar assessment is a comprehensive keyword research technique that helps uncover not only the primary keyword you should be targeting but also the supporting keywords that will help you rank for a wide range of related searches.

Benefits of Pillar Assessment

Conducting pillar assessments can benefit your SEO strategy in several ways:

• Identify the right keywords to target for your content.
• Understand the search intent behind different keywords.
• Create a more comprehensive and informative content strategy.
• Improve your website's overall visibility and organic traffic.

How to Conduct a Pillar Assessment

Here are the steps for conducting a thorough pillar assessment:

1. Start with a seed keyword. This should be a broad keyword that describes your main topic.
2. Use keyword research tools like Ahrefs, SEMrush, or Google Keyword Planner to find related keywords.
3. Group your keywords into themes. This will help you identify the main topics that you should cover in your content.
4. Create a pillar page for each theme. Your pillar pages should be comprehensive and in-depth guides on your chosen topics.
5. Use supporting keywords to optimize your pillar pages and other related content. This will help you rank for a wider range of related searches.

Tips for Effective Pillar Assessments

Follow these tips to enhance the effectiveness of your pillar assessments:

• Use a variety of keyword research tools. This will help you get a more comprehensive view of the keyword landscape.
• Consider search intent when choosing keywords. Make sure your keywords are aligned with what people are actually searching for.
• Create high-quality content that is relevant to your target keywords. This is the most important factor for ranking in search results.
• Promote your pillar pages and content. This will help you get more traffic to your website and improve your search rankings.

Conclusion

Pillar assessment is a powerful SEO technique that can help you improve your website's visibility and organic traffic. By following the steps and tips outlined in this guide, you can conduct effective pillar assessments and create content that ranks well in search results.